Would you change your football team’s name?

Over the past few years, naming rights have become big business in the world of professional football. Sponsors are putting up more and more money for stadiums to bear their names, and some professional football teams such as the New York Metrostars and SV Austria Salzburg have chosen to give up their name to that [...]


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What are businesses looking for?

A Sponsor wants to create activities and opportunities that are enjoyable and memorable for audiences and participants to reinforce the business’s values and develop sales opportunities.   Media coverage of league results and tournaments in grass roots football create opportunities for exciting and interesting newspaper photographs and even television images on occasions to promote the [...]


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Ten useful steps you should take to succeed

1. Appoint a sponsorship coordinator / committee – It is very important (no matter what the size of your football team) to have a co-ordinator or committee responsible for seeking sponsorship and to whom all relevant sponsorship communications are directed. This shows organisation and helps build a trusting relationship.   2. Start thinking about possible [...]


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